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Job Descriptions
Who are we?
Trust isn’t a given, it needs to be built. And in a world where fraud is evolving faster than ever, trust must be safeguarded at every step.
At IDfy, we make trust scalable. As an Integrated Identity Platform , we help businesses verify identities, detect fraud, and stay compliant—ensuring every interaction starts with confidence.
ur clients include HDFC Bank, Zomato, Amazon, PhonePe, Paytm, HUL and many others. With more than 13+ years of experience and 2 million verifications per day, we are pioneers in this industry. We do this through three interconnected platforms: Onboarding Platform - Our IDfy360 and Video Solutions make KYC and identity verification seamless, turning compliance into a frictionless experience. Fraud & Risk Management Platform - We stay ahead with CrimeCheck, RiskAI, and our Transaction Intelligence Platform - identifying synthetic identities, financial risks, and bad actors before they cause damage. Privacy & Data Governance Platform - With PRIVY, businesses can navigate evolving data protection laws with ease, ensuring security and transparency at every step. From opening a bank account to landing a job, from securing a loan to making a payment—IDfy is there, ensuring that trust is built, fraud is eliminated, and businesses can operate with confidence. We are the Perfect match if you.
an develop and execute marketing strategies to increase product awareness and adoption If you're a passionate, experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just what we're looking for Your projects will be yours to run, as long as they align with company objectives and brand guidelines Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail A flair for innovation, ready to reinvent marketing strategies with a fresh, creative approach 4-5 years of relevant experience, MBA is an added advantage Here's what your day would look like. Lead the team of Product Marketers to develop and execute product marketing strategies to drive awareness, adoption, and retention of B2B SaaS products Create compelling messaging, value propositions, and product positioning that resonate with target audiences Collaborate with product and sales teams to develop sales enablement tools and training materials to effectively communicate product value propositions to customers Stay updated on emerging technologies and industry best practices to drive innovation and maintain a competitive edge Work with Product and Propositions teams to develop go-to-market plans for product launches and feature releases, including identifying target segments, defining pricing strategies, and coordinating marketing campaigns Analyze marketing performance metrics and customer feedback to iterate and optimize marketing strategies and tactics Produce high-quality marketing collateral such as presentations, whitepapers, case studies, and website content to support sales efforts
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